Mitchell Pretak Design
This project presents a packaging and branding design concept for Cloud 9 Café, a boutique coffee shop. The primary focus is the design of a branded coffee carrier, offering customers a convenient and comfortable way to carry two beverages. The concept explores how mood and tone can be conveyed through thoughtful use of color, graphics, and lighting, enhancing the overall brand experience.
The project originated as an exploration of how a brand's personality and atmosphere can be visually communicated. I created several concepts and color palettes, each carefully designed to align with different café names. Each design was developed to reflect the distinctive character and ambiance associated with its respective name.
By experimenting with color, form, and branding elements, I aimed to capture the essence of each concept and demonstrate how a café’s identity can be effectively expressed through design.
